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 Spreading Samratism

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PostSubject: Spreading Samratism   Wed Jan 15, 2014 11:13 pm

Spreading Samratism
“New detective in making”
15th January 2014 | by Sanghamitra
 

Detectives are taking their toll in Bollywood this year. No less than 6 detective moves are on the floor with big names in it. One of the most awaited movies among all is 'Samrat & co.' By Rajshree productions, featuring Rajeev Khandelwal & Madalsa Sharma as the lead pain. The movie is directed by Kaushik Ghatak who was last seen directing 'Ek Vivah aisa bhi' for Rajshree. With this movie Kavita Barjatya is making her debut as producer and is quite excited for it.
With dubbing almost done the movie is in its post production and its first look is expected in next few days. The production has already created a considerable Buzz among the Rajeev fan through twitter where are in constant touch with the fans, they have even organised a contest for them where they got to spend time with Rajeev Khandelwal on the sets of 'Samrat & Co.'. The production & PR is doing a recommendable job when it comes to attracting and engaging Rajeev fans who are already excited for the movie had for the first time had got a chance to be a part of the production experience of Rajeev's movie through regular updates. But now when the movie is about to disclose its first look and soon to start its promotions, is the Buzz created by it among a handful of Rajeev fan, sufficient?
'No it’s not because they are active only on twitter and interact with very less people. That too Rajeev fans. I can even count there are not more than 5-6 with whom they interact. They should start more promotions.' says Yamakshi Kukreja who has been a part of all the activities since day one, as a fan.
We took the opinion of few more Rajeevians and let’s see what they have to say -
According to Mona 'Samrat n co. will start with proper promotion once its ready to release...what they are doing right now is not enough'
Shraddha says ' Whatever activities are organised is only among the fans, even there not all his fans are able to participate as they are restricted to only one forum. National platform or television is equally important. Promotion should be done in a wider platform.’
These are the opinion of those members who are actively present on twitter and are taking part in almost all activities by ‘Samrat & co.’ Still they feel that the promotions are creating buzz only among a selected group of people while it need a more wider reach to create interest and buzz among the people who are not there in the activities as well as people who are not Rajeev Khandelwal fans, as they matter the most while counting the conversion rate in the box office.
We wish the producers and the marketing team all the best with their movies and hope it creates a sensation at the box office.
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Mona
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PostSubject: Re: Spreading Samratism   Thu Jan 16, 2014 11:40 am

Nice article there! happy 
High expectation from this movie so i hope they will leave no stone unturned for creating buzz.Mostly i see people are aware of Byomkesh Bakshy,Jagga Jasoos and Vidya Movie.
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Jyoti
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PostSubject: Re: Spreading Samratism   Thu Jan 16, 2014 1:46 pm

Very nice article. Correctly said, Sanghamitra. Samrat & Co. has created a buzz only amongst Rajeev's fans, but I feel that they will strike at the right time with a bang, in such a way, that it will linger in the minds of millions of viewers.

Do you remember, once Kavita Barjatyaji had asked a few questions to know our views on different things, like how the promotion should be and all. And we all had given our views on the same. So they must be working on making it big.

I feel it to be our movie being Rajeev's fans :)  and I am sure the promotions will start with a bang soon.
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nivedi
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PostSubject: Re: Spreading Samratism   Thu Jan 16, 2014 3:25 pm

I feel the same that the kind of promotion which is being done only in amongst Rajeev fans wouldnt have any remarkable impact. Rajeev fans already are aware of his projects as we all follow him but if you ask any non-rajeev fan he/she isnt aware of any Samrat yet. Atleast the first look should have been out and by first look i mean the way Samrat's character looks like or probably the looks of other leads. Vidya Balan's look was out for her detective film and now most the people know that some such movie is coming. Same with sushant's film. Jagga jasoos has been in news since a very long time. Rajshri is huge so we can expect big promotions from them. Im sure by mid march the promotions will start with a bang and the movie will do well.
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deepika-bajaj
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PostSubject: Re: Spreading Samratism   Thu Jan 16, 2014 7:19 pm

May be they feel its too early to start on with the promotions at this stage. Im sure the promotions will start a month or two before the release date so it remains fresh in the memory of the viewers but yes for that they will have to spread out the news to all and not only in RK fans.
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Jyoti
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PostSubject: Re: Spreading Samratism   Fri Jan 17, 2014 1:01 am

You know what, just had an idea , not because all the actors have started promoting by coming in the show, but this is one show which is watched by millions. 'Tarak Mehta Ka Ulta Chashma'. It's one such a show loved by one and all. Of course there will be difference of opinion always.

But not a bad idea for the mktg team of Samrat & Co. to promote the movie in this TV show ..

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